Tuesday, December 24, 2013

4 year end 'must-dos' for business

Pasadena Star News
By: Cynthia Kurtz
Posted: 12/24/2013

Tick-tock, tick-tock - just one more week to the New Year. You may be thinking you can slow down, say a quick thanks for having made it through another year and just set the cruise control until January 2. Not so fast. There are some important end of the year tasks that you’ll be glad you completed when 2014 rolls around. 

Business author Bill McBean lists “Eight End-of-Year Must-Dos” on mfrtech.com. I think eight might be a lot for just one week. So I am going to give you my takes on four “must-dos” from McBean’s list that are doable right now and will start the New Year on the right foot. 

Thank your customers. No business succeeds without loyal satisfied customers. You know who the people are who make your business profitable. A call or a letter lets them know that you don’t take them for granted. It is a good way to show that you appreciate their business and that you look forward to serving them next year. A competitor’s offers won’t look as desirable if your customers have a strong relationship with you. 

Don’t forget your most important asset - your employees. Employees are a critical, perhaps the critical, reason why a business makes a profit and they deserve to be recognized and appreciated. 
Hopefully you have passed on customer compliments and said thank you for work well done throughout the year. But we all get busy and you probably didn’t get around to it as often as you should. The end of the year is a great time for a handshake and word of thanks.  

Meet with your accountant, attorney and other advisors. These meetings aren’t for you to tell them what you need them to do in 2014. These meetings are for you to ask their advice and listen to their ideas. They see your business from very different perspectives than the daily operating world in which you live. They can help you understand the changing market, what processes are working well and how to avoid repeating past mistakes.

Set next year’s goals. With your customers’ needs, your employees’ abilities, and your advisers’ ideas clearly in mind, it is time to set goals that will provide the focus and direction for the next twelve months. I am not talking about making New Year’s resolutions that you forget by February 1. This is the time to reevaluate your business plan and make the changes that will propel you into the future. 

Aim high. Know where you are headed and what steps you need to get there. Success isn’t the result of being lucky. It comes from good leadership and good planning. After you have finished you can slow down, say a quick thanks for having taken the steps you need to start the year out on a good course and cruise control into 2014.

Wednesday, December 11, 2013

SGV has a lot to offer for tourists

Pasadena Star News
By: Cynthia Kurtz
Posted: 12/11/2013  

Los Angeles is the second most popular U.S. destination for overseas visitors. Only New York captures a larger percentage of international travelers. Tourism is on the rise and is expected to be one of the leaders in Southern California's economic recovery.

That is good news for the San Gabriel Valley. The SGV is an important Asian center in the U.S. and that means lots of Asian visitors. In 2012 hotel/motel room occupancy was 68.8 percent, more than four percent higher than 2011. 2013 is expected to close with an even higher 70.8 percent occupancy rate.

Where are all these visitors staying? All around the SGV but one destination does stand out as a favorite for the international traveler - the Pacific Palms Resort and Conference Center in the City of Industry. Close to 500,000 visitors annually enjoy this beautiful facility.

Located at the intersection of Los Angeles County, Orange County and the Inland Empire, the Resort is also a favorite stay-cation destination for Southern Californians.

Nearly 400 golf events are hosted each year at the Resort's two public golf courses both designed by the renowned golf architect William F. Bell - an SGV native. The 7,211 yard Eisenhower Course - better known as The Ike - has hosted many U.S. Open qualifying tournaments and LPGA tour events. Golfers can also enjoy a driving range, putting green and pro shop.

The International Association of Conference Center's certified conference & golf resort - the only one in California - includes 45,000 sq. feet of conference space that offer as many as 32 meeting rooms.

The golf complex and conference center were built in 1980 on a reclaimed landfill. The amazing transformation was awarded the "The Outstanding Civil Engineering Achievement Award" in 1981 from the American Society of Civil Engineers.

The 292 guest room hotel was added in 1983 so conference goers could relax close by. 

On any visit to Pacific Palms Resort you are likely to witness filming. Whether the scene requires a gazebo on top of a hill, golf course, ballroom or busy lobby, Pacific Palms has the perfect spot. The Resort is just inside the "30 mile"  filming zone boundaries used by union film projects to determine per-diem rates for crew members making it not only versatile but also economical for film companies. 

Past shoots include the CBS hit show "The Mentalist", Showtime's sociopath thriller "Dexter",  the critically acclaimed CBS series "Man of a Certain Age", one of my favorites, ABC's "Grey's Anatomy", and the made for TV movie "Craigslist Killer".

Pacific Palms Resort and Conference Center also creates significant economic benefits providing close to 400 jobs. Tourism is a critical part of the SGV economy, employing almost 62,000 people and adding over 3,000 jobs in 2011.

You don't have to be a visitor to enjoy Pacific Palms Resort. If you haven't been there lately you should treat yourself to a day at the spa, a great meal at Cima or Red, or a round of golf. You'll be glad you did.

Wednesday, December 4, 2013

Lots of things to be thankful for

Pasadena Star News
By: Cynthia Kurtz
Posted: 12/04/2013

Thanksgiving is over, Black Friday is history, Small Business Saturday a thing of the past, and Cyber Monday visible only in the rearview mirror. You may wonder how all these commercial mileposts got connected to our national day of thanks. It seems we did it on purpose.


American presidents Washington, Adams, and Madison proclaimed national days of thanks. Finally, in 1863 President Lincoln established the last day in November to be an annual National Thanksgiving Day. 

However, it was President Franklin Roosevelt who made the first connection with the economy. He changed Thanksgiving to the fourth Thursday in November. He said it would help the economy. 

Regardless of how and when it started the day after Thanksgiving is the kickoff of the Christmas season and, therefore, the kickoff of the shopping season. That doesn't make everyone happy.

We need to adjust our thinking. Americans have so much for which to be thankful that one day isn't sufficient. Therefore, I suggest we proclaim Thanksgiving as the kickoff to a season for being thankful. So, even though Thanksgiving is officially over, I am going to share some of my season of Thanksgiving list. I am thankful because:
         
The unemployment rate in California is 1.4 percent lower this year than last year.

There are over 1,300 new businesses in the San Gabriel Valley.

SGV business added over 6,000 jobs last year.

The Foothill Gold Line Light-rail is to Azusa will be completed in 2015.

Alameda Corridor East will receive almost $120 million of Prop 1B funding in 2014 to grade-separate two busy rail crossings.

Our members support the SGV Economic Partnership because they believe in what we do.

I don't have to sit in West LA traffic every day. 

I can enjoy excellent international cuisine from any country in the world without leaving the SGV.

I work for a Board of Directors who are my bosses but more importantly, my friends.

The Partnership staff is smart and dedicated.

My cat stopped using the living room chair as a scratching post... I think.

My husband makes a great martini.

I live in California.

And last but certainly not least - I am thankful for my readers. I hope my columns provide useful information, interesting perspectives, and even make you laugh from time to time. 

And remember you can shop and still be thankful at the same time.