Pasadena
Star News
By: Cynthia
Kurtz
Posted:
11/26/2014
Black
Friday and Cyber Monday are fast approaching. Even if you are not ready for
shopping season there is one shopping holiday that you won’t want to miss -
Small Business Saturday.
Saturday,
November 29, 2014 is the day to shop in locally owned brick and mortar stores.
In the midst of the hustle and bustle - especially around the holidays - we
sometimes forget about our “Main Street” merchants. Small Business Saturday is
a reminder of the critically important role small businesses play in our
communities and in our economy.
According
to the U.S. Census Bureau, companies with less than 20 employees account for 70
percent of American businesses. They employ 22 million people with a total
payroll of $7.48 billion.
Small
businesses are part of the fabric of our communities. They support local
charities and often provide teens with their first summer jobs.
Local
economies are dependent on the success of their small businesses. Cities use
the tax proceeds from retail sales to pay for 25 to 75 percent of basic
municipal services like police and fire protection and park maintenance.
Small
business is the driving force of job creation. In the 2013 Economic Report to
the President, the Small Business Administration (SBA) reported that businesses
with less than 500 employees accounted for more than one-half the private
sector Gross Domestic Product (GDP). That means the value of the products and
services from these often family owned and independent companies exceeded that
of large corporations.
Small
Business Saturday began in 2010 with the backing of American Express. Each year
it has gained more notoriety and media attention as shoppers rally around the idea
of supporting local merchants.
A
survey conducted for the National Federation of Independent Business and
American Express found that $5.7 billion was “spent by consumers aware of the
initiative on Small Business Saturday in 2013 alone.”
So
this Saturday patronize your local grocer, farmers’ market, or hardware store. Maybe
your shoes need to be repaired. Or your knives need to be sharpened. Treat
yourself to some homemade chocolate or ice cream. Visit your local wine store.
Have dinner at the local grill. There are a million ways to celebrate Small
Business Saturday.
And
while we are at it, this would be a very good time to make our first New Year’s
resolution. In 2015 resolve to make a purchase from a local business at least
once a week. And in doing so, you will help your local economy thrive.